Case Studies

Bold Moves. Beautiful Brands. Proven Growth.

Primetime Medical: Custom Rebrand

A full-scale rebrand to elevate Primetime Medical’s visual identity and align the brand with its founder’s evolving leadership in the medical device and consulting space. This project included logo design, brand development, personal branding strategy, and a LinkedIn presence built to support visibility, trust, and long-term growth.

Dr. Windrik Lynch: Digital Brand Evolution

We focused on developing a professional digital presence for Dr. Lynch that matched his expertise and positioned him as a respected voice in the medical field. Through strategic messaging, visual branding, and a reimagined LinkedIn presence, we crafted a platform designed for visibility, credibility, and long-term thought leadership.

Tania Crawford: LinkedIn Growth Strategy

To support Tania’s growing influence as a coach, retreat leader, and educator, we transformed her LinkedIn presence into a high-impact platform for thought leadership, visibility, and connection. With the right strategy, visuals, and voice in place, we positioned her as a dynamic presence across the beauty and wellness industries.

Primetime Medical

Custom Rebrand for a Multi-Venture Entrepreneur

ABOUT

Jessie Lynch is a high-performing entrepreneur and the powerhouse behind multiple ventures in the healthcare and consulting space. As her business portfolio expanded, it became essential for both her personal and professional brands to reflect the credibility, clarity, and elevated presence she brings to every project.

THE CHALLENGE

While Jessie’s reputation and business success spoke for themselves, her existing brand lacked the polish, cohesion, and strategic edge needed to support her next phase of growth. She needed a brand foundation that could scale with her—and speak to both investors and collaborators—without sacrificing authenticity.

OUR APPROACH

We partnered with Jessie to build a bold, strategic brand platform designed for longevity and impact.

• Brand Identity for Primetime Medical
Developed a clean, confident new visual identity—logo, color palette, typography, and brand guidelines—that reflect the modern, professional tone of her business.

• LinkedIn Profile Overhaul
Transformed her LinkedIn presence with new messaging, a rewritten About section, and optimized profile elements to position Jessie as a forward-thinking executive and thought leader across industries.

• Personal Brand Design + Strategy
Crafted a complementary visual identity for Jessie’s personal brand and directed a custom photography shoot to capture high-impact images for web, PR, and media use.

• Brand Messaging + Voice
Developed key brand messaging pillars to guide all communications—from social to sales decks—ensuring clarity and consistency across every platform.

• Strategic Brand Blueprint
Delivered a comprehensive brand guide with usage instructions, tone direction, and templates for consistent future application across all ventures.

THE RESULTS

• Elevated Perception & Increased Visibility
Within 60 days of launching the refreshed brand and LinkedIn profile, Jessie’s engagement and inbound opportunities noticeably increased. Her new brand presence positioned her as a leader across both the healthcare and entrepreneurial spaces.

• Cohesive Brand System Across Ventures
The new brand architecture now supports her growing portfolio, allowing each business to shine while maintaining a unified, professional identity.

THE IMPACT

Jessie Lynch now has a cohesive brand platform that supports her credibility, attracts high-level opportunities, and scales seamlessly across her ventures. With a strategic foundation and elevated presence, she’s positioned for continued influence, trust, and growth in the healthcare and consulting industries.

Collaborators: Modernmade Photography · Cherrytop Agency · Design Happy Boutique

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Dr. Windrik Lynch

Digital Brand Evolution for a Physician Leader

ABOUT

Dr. Windrik Lynch is a double board-certified physician at Tallahassee Neurological Clinic with a growing presence as a thought leader in the medical community. As his influence expanded beyond clinical settings, it became essential to build a personal brand platform that reflected his expertise, elevated his voice, and opened the door to deeper industry engagement.

THE CHALLENGE

While Dr. Lynch’s credentials and leadership were well established, his public-facing presence lacked the strategic focus and professional polish needed to support long-term visibility as a medical thought leader. He needed a digital brand foundation that communicated authority, clarity, and intention—without losing authenticity.

OUR APPROACH

In partnership with Cherrytop and Modernmade Photography, we developed a smart, streamlined personal brand strategy tailored for doctor-to-doctor communication and future growth.

• LinkedIn Strategy + Optimization
• Pivoted his platform strategy away from Instagram and toward LinkedIn to better reach peers and professional networks
• Rewrote and optimized his LinkedIn profile, highlighting his expertise, leadership, and contributions to the field
• Designed a custom LinkedIn cover image and curated featured sections to reflect his personal brand and tone

• Visual Identity Development
• Directed a professional brand photography session to create polished, versatile imagery suitable for LinkedIn, publications, speaking engagements, and future media use
• Curated a visual direction that felt elevated, approachable, and distinctly his

• Voice + Messaging Development
• Worked collaboratively with Dr. Lynch to define his brand voice—clear, grounded, and leadership-driven
• Developed key message pillars and content themes to guide future thought leadership and brand communications

THE RESULTS

• A Credible, Elevated Digital Presence
Dr. Lynch’s refreshed profile and visuals immediately reinforced his authority and increased professional engagement on LinkedIn.

• A Platform Built for Influence
His personal brand is now positioned to support long-term visibility—whether through peer engagement, speaking opportunities, or leadership in the broader medical conversation.

• Strategic Focus for Growth
With a clear brand voice, professional imagery, and the right platform in place, Dr. Lynch is equipped to grow his influence and build deeper connections across the industry.

THE IMPACT

Dr. Windrik Lynch now has a personal brand designed for connection, influence, and leadership within the medical space. With a cohesive strategy, elevated visuals, and a focused message, his digital presence is aligned with the next chapter of his professional journey.

Collaborators: Modernmade Photography · Cherrytop Agency · Design Happy Boutique

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Tania Crawford

LinkedIn Growth Strategy for a Stylist, Coach & Thought Leader

ABOUT

Tania Crawford is more than a hairstylist—she’s a transformational coach, educator, and retreat leader empowering high-achieving women to realign with joy, energy, and purpose. With a growing coaching practice and an undeniable presence, Tania needed a digital platform that could amplify her voice and position her as a thought leader in the beauty and wellness industries. LinkedIn was the ideal stage to elevate her message.

THE CHALLENGE

While Tania’s in-person impact was undeniable, her digital presence told a different story. Her LinkedIn profile lacked clarity, consistency, and visibility—limiting her reach and missing key opportunities to connect with the very women her work could transform. She needed a strategic, emotionally intelligent approach that reflected both her expertise and the depth of her message.

OUR APPROACH

We launched a multi-phased LinkedIn visibility strategy designed to elevate her personal brand, expand her reach, and grow her influence as a coach and educator in the beauty space.

• Profile Overhaul
Rewrote her LinkedIn profile to combine emotional resonance with strategic keywords, a compelling headline, and a clear call to action—positioning Tania as both a mentor and thought leader.

• Visual Identity Refresh
Designed a branded LinkedIn cover and curated her profile visuals to align with her coaching offers, retreat experiences, and leadership role in the beauty industry.

• Content Strategy + Weekly Management
Built a custom content calendar focused on storytelling, community building, and consistent calls to action—amplifying both personal insight and professional credibility.

• Follower Growth Strategy
Implemented outbound engagement tactics, built strategic partnerships with fellow thought leaders and podcast hosts, and consistently engaged in targeted groups to expand visibility.

• Analytics + Iteration
Monitored performance in real time—refining content formats, posting times, and hashtags to boost impressions and drive engagement.

THE RESULTS

• Explosive Growth
• LinkedIn connections grew from 232 to 3,601 in just 12 months—a 1,452% increase
• Followers grew from 274 to 2,990+ within 10 months

• Strategic Expansion of Visibility
• Pages followed: grew from 12 to 55
• Relevant group memberships: increased from 2 to 32 with targeted engagement
• Weekly engagement in key beauty and leadership spaces expanded her reach and influence

• High-Performing Content
• Post impressions jumped over 450% in just one week
• Story-driven posts, retreat updates, and behind-the-scenes content became consistent engagement drivers
• Polls and personal narratives saw the highest audience interaction

THE IMPACT

Tania now has a digital presence that mirrors the depth and power of her in-person work. With a clear voice, elevated visual identity, and a growing platform rooted in connection and purpose, she is positioned as a leader in the beauty and wellness industries—and equipped to continue scaling her impact.

Collaborators: Design Happy Boutique · Cherrytop Agency

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