Case Studies

Bold Moves. Beautiful Brands. Proven Growth.

Custom Rebrand

client: Primetime Medical

A full-scale rebrand to elevate Primetime Medical’s visual identity and align the brand with its founder’s evolving leadership in the medical device and consulting space. This project included logo design, brand development, personal branding strategy, and a LinkedIn presence built to support visibility, trust, and long-term growth.

Digital Brand Evolution

Client :Dr. Windrik Lynch

We focused on developing a professional digital presence for Dr. Lynch that matched his expertise and positioned him as a respected voice in the medical field. Through strategic messaging, visual branding, and a reimagined LinkedIn presence, we crafted a platform designed for visibility, credibility, and long-term thought leadership.

LinkedIn Growth Strategy

client Tania Crawford

To support Tania’s growing influence as a coach, retreat leader, and educator, we transformed her LinkedIn presence into a high-impact platform for thought leadership, visibility, and connection. With the right strategy, visuals, and voice in place, we positioned her as a dynamic presence across the beauty and wellness industries.

Website Design + Creation

Client: HOWARD GROUP

A full-scale website recreation to modernize the Howard Group’s digital presence and showcase their community-driven mission and values. This project included a new site architecture and design, SEO integration, professional staff photography, updated content strategy, and a scalable platform built to support growth, storytelling, and long-term brand consistency.

Website + Digital Refresh

client: Hunter Landscapes

A complete brand and website transformation to elevate Hunter Landscapes’ online presence and create consistency across all digital touchpoints. This project included a custom website design, SEO integration, refreshed Instagram profile, creation of a Facebook business page, and the setup of professional Google Workspace email accounts—building a polished, credible, and scalable platform to support visibility, client trust, and long-term growth.

Website Redesign + Digital Refresh

client: CHIRINGO

CHIRINGO, a lively beachside restaurant in Grayton Beach, needed a website that captured its fun, coastal vibe while improving functionality. Their previous site was outdated, not mobile-friendly, and didn’t reflect the restaurant’s energy or offerings. With frequent menu updates, seasonal events, and hiring needs, they required a modern digital presence that could grow with them.

Primetime Medical

Custom Rebrand for a Multi-Venture Entrepreneur

ABOUT

Jessie Lynch is a high-performing entrepreneur and the powerhouse behind multiple ventures in the healthcare and consulting space. As her business portfolio expanded, it became essential for both her personal and professional brands to reflect the credibility, clarity, and elevated presence she brings to every project.

THE CHALLENGE

While Jessie’s reputation and business success spoke for themselves, her existing brand lacked the polish, cohesion, and strategic edge needed to support her next phase of growth. She needed a brand foundation that could scale with her—and speak to both investors and collaborators—without sacrificing authenticity.

OUR APPROACH

We partnered with Jessie to build a bold, strategic brand platform designed for longevity and impact.

• Brand Identity for Primetime Medical
Developed a clean, confident new visual identity—logo, color palette, typography, and brand guidelines—that reflect the modern, professional tone of her business.

• LinkedIn Profile Overhaul
Transformed her LinkedIn presence with new messaging, a rewritten About section, and optimized profile elements to position Jessie as a forward-thinking executive and thought leader across industries.

• Personal Brand Design + Strategy
Crafted a complementary visual identity for Jessie’s personal brand to align seamlessly with the Primetime Medical aesthetic.

• Brand Photography Production + Creative Direction
Led full creative direction for a custom brand photoshoot—from mood board and wardrobe planning to schedule, shot list, prop selection, and on-set art direction. The resulting imagery captured Jessie’s confidence, professionalism, and presence across platforms.

• Brand Messaging + Voice
Developed key brand messaging pillars to guide all communications—from social to sales decks—ensuring clarity and consistency across every platform.

• Strategic Brand Blueprint
Delivered a comprehensive brand guide with usage instructions, tone direction, and templates for consistent future application across all ventures.

THE RESULTS

• Elevated Perception & Increased Visibility
Within 60 days of launching the refreshed brand and LinkedIn profile, Jessie’s engagement and inbound opportunities noticeably increased. Her new brand presence positioned her as a leader across both the healthcare and entrepreneurial spaces.

• Cohesive Brand System Across Ventures
The new brand architecture now supports her growing portfolio, allowing each business to shine while maintaining a unified, professional identity.

THE IMPACT

Jessie Lynch now has a cohesive brand platform that supports her credibility, attracts high-level opportunities, and scales seamlessly across her ventures. With a strategic foundation and elevated presence, she’s positioned for continued influence, trust, and growth in the healthcare and consulting industries.

Collaborators: Modernmade Photography · Cherrytop Agency · Design Happy Boutique

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Dr. Windrik Lynch

Digital Brand Evolution for a Physician Leader

ABOUT

Dr. Windrik Lynch is a double board-certified physician at Tallahassee Neurological Clinic with a growing presence as a thought leader in the medical community. As his influence expanded beyond clinical settings, it became essential to build a personal brand platform that reflected his expertise, elevated his voice, and opened the door to deeper industry engagement.

THE CHALLENGE

While Dr. Lynch’s credentials and leadership were well established, his public-facing presence lacked the strategic focus and professional polish needed to support long-term visibility as a medical thought leader. He needed a digital brand foundation that communicated authority, clarity, and intention—without losing authenticity.

OUR APPROACH

In partnership with Cherrytop and Modernmade Photography, we developed a smart, streamlined personal brand strategy tailored for doctor-to-doctor communication and future growth.

• LinkedIn Strategy + Optimization
• Pivoted his platform strategy away from Instagram and toward LinkedIn to better reach peers and professional networks
• Rewrote and optimized his LinkedIn profile, highlighting his expertise, leadership, and contributions to the field
• Designed a custom LinkedIn cover image and curated featured sections to reflect his personal brand and tone

• Visual Identity Development
• Directed a professional brand photography session to create polished, versatile imagery suitable for LinkedIn, publications, speaking engagements, and future media use
• Curated a visual direction that felt elevated, approachable, and distinctly his

• Voice + Messaging Development
• Worked collaboratively with Dr. Lynch to define his brand voice—clear, grounded, and leadership-driven
• Developed key message pillars and content themes to guide future thought leadership and brand communications

THE RESULTS

• A Credible, Elevated Digital Presence
Dr. Lynch’s refreshed profile and visuals immediately reinforced his authority and increased professional engagement on LinkedIn.

• A Platform Built for Influence
His personal brand is now positioned to support long-term visibility—whether through peer engagement, speaking opportunities, or leadership in the broader medical conversation.

• Strategic Focus for Growth
With a clear brand voice, professional imagery, and the right platform in place, Dr. Lynch is equipped to grow his influence and build deeper connections across the industry.

THE IMPACT

Dr. Windrik Lynch now has a personal brand designed for connection, influence, and leadership within the medical space. With a cohesive strategy, elevated visuals, and a focused message, his digital presence is aligned with the next chapter of his professional journey.

Collaborators: Modernmade Photography · Cherrytop Agency · Design Happy Boutique

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Tania Crawford

LinkedIn Growth Strategy for a Stylist, Coach & Thought Leader

ABOUT

Tania Crawford is more than a hairstylist—she’s a transformational coach, educator, and retreat leader empowering high-achieving women to realign with joy, energy, and purpose. With a growing coaching practice and an undeniable presence, Tania needed a digital platform that could amplify her voice and position her as a thought leader in the beauty and wellness industries. LinkedIn was the ideal stage to elevate her message.

THE CHALLENGE

While Tania’s in-person impact was undeniable, her digital presence told a different story. Her LinkedIn profile lacked clarity, consistency, and visibility—limiting her reach and missing key opportunities to connect with the very women her work could transform. She needed a strategic, emotionally intelligent approach that reflected both her expertise and the depth of her message.

OUR APPROACH

We launched a multi-phased LinkedIn visibility strategy designed to elevate her personal brand, expand her reach, and grow her influence as a coach and educator in the beauty space.

• Profile Overhaul
Rewrote her LinkedIn profile to combine emotional resonance with strategic keywords, a compelling headline, and a clear call to action—positioning Tania as both a mentor and thought leader.

• Visual Identity Refresh
Designed a branded LinkedIn cover and curated her profile visuals to align with her coaching offers, retreat experiences, and leadership role in the beauty industry.

• Content Strategy + Weekly Management
Built a custom content calendar focused on storytelling, community building, and consistent calls to action—amplifying both personal insight and professional credibility.

• Follower Growth Strategy
Implemented outbound engagement tactics, built strategic partnerships with fellow thought leaders and podcast hosts, and consistently engaged in targeted groups to expand visibility.

• Analytics + Iteration
Monitored performance in real time—refining content formats, posting times, and hashtags to boost impressions and drive engagement.

THE RESULTS

• Explosive Growth
• LinkedIn connections grew from 232 to 3,601 in just 12 months—a 1,452% increase
• Followers grew from 274 to 2,990+ within 10 months

• Strategic Expansion of Visibility
• Pages followed: grew from 12 to 55
• Relevant group memberships: increased from 2 to 32 with targeted engagement
• Weekly engagement in key beauty and leadership spaces expanded her reach and influence

• High-Performing Content
• Post impressions jumped over 450% in just one week
• Story-driven posts, retreat updates, and behind-the-scenes content became consistent engagement drivers
• Polls and personal narratives saw the highest audience interaction

THE IMPACT

Tania now has a digital presence that mirrors the depth and power of her in-person work. With a clear voice, elevated visual identity, and a growing platform rooted in connection and purpose, she is positioned as a leader in the beauty and wellness industries—and equipped to continue scaling her impact.

Collaborators: Design Happy Boutique · Cherrytop Agency

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Howard Group

Comprehensive Website Design & Creation | Brand Strategy

howardgrp.com

ABOUT

Design Happy Boutique partnered with the Howard Group to transform their outdated website into a modern, sophisticated platform that authentically reflects their vision, values, and impact. With 30+ pages of content spanning residential, retail, sustainability, and community initiatives, this project went far beyond a typical corporate site — creating a prestigious digital presence designed to grow with the company.

THE CHALLENGE

Howard Group’s old site lacked sophistication, functionality, and consistent branding. It didn’t capture their role as both developers and community builders, nor did it showcase their breadth of work. They needed a modern platform that told their story with prestige, strengthened credibility, and could evolve with their future growth.

OUR APPROACH

Discovery & Strategy

We worked closely with leadership team and department heads to define goals and direction. Key steps included:

• Building a new sitemap and content hierarchy inspired by national development sites.

• Hosting weekly workshops to align on mission, values, and storytelling.

• Establishing a visual direction through mood boards, font, color, and imagery preferences.

Design & Development

Rebuilt the website from the ground up with clean navigation, elevated layouts, and SEO integration.

• Developed 30+ pages spanning Our Story, Case Studies, News, Accolades, and Sustainability.

• Created a scalable platform for long-term growth.

Content & Imagery

• Coordinated and directed a professional staff photoshoot, providing each employee with three high-quality headshots for the website and future professional use.

• Selected architectural and lifestyle photography to represent projects and community impact.

THE RESULTS

A Modern, Functional Website

The new Howard Group website is a complete transformation — both in scale and sophistication. Visitors now experience:

• A prestigious, 30+ page website that tells Howard Group’s full story.

• Optimized SEO and scalable structure for long-term visibility.

• Professional staff headshots humanize the brand.

• Consistent branding and elevated visuals reflect sophistication and community-driven values.

Strengthened Brand Presence

• Professional staff headshots present the people behind the projects, reinforcing Howard Group’s approachable, family-based ethos.

• Consistent branding and elevated visuals reflect the company’s sophistication and community-driven values.

• The website positions Howard Group as a regional leader with national-caliber presence.

Long-Term Growth

• A flexible platform built to scale alongside Howard Group’s growth and future projects.

• Clear structure for ongoing updates ensures the site remains a living, authentic reflection of the company’s work, history, and values.

THE IMPACT

The redesigned Howard Group website has become more than a digital showcase — it’s a tool for strengthening reputation, visibility, and community connection. The impact includes:

• Elevated credibility with a national-caliber digital presence.

• Increased visibility through SEO and improved structure.

• Employee pride with professional photography.

• Community engagement showcased alongside physical developments.

• Future readiness with a platform built to evolve.
  
  Visit the Howard Group Website: howardgrp.com
  

Collaborators: Modernmade Photography · Cherrytop Agency · Design Happy Boutique

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Hunter Landscapes

Website & Digital Refresh | Brand Strategy

hlandscapes.com

ABOUT

Hunter Landscapes, founded by Josh Hunter over 20 years ago, has become one of Northwest Florida’s premier landscaping companies. With a team bringing a combined 48 years of experience, the company is known for crafting custom outdoor living spaces that blend native Florida plants with coastal style. To support its next phase of growth, we delivered a polished website and refreshed digital presence to better reflect the quality of their work.

THE CHALLENGE

Despite its strong reputation, Hunter Landscapes had limited digital visibility and no cohesive online presence. Without a website or Facebook business page, the brand was difficult to find and lacked consistency across platforms. The challenge was to create a professional, unified digital identity that matched the company’s craftsmanship and made it easier for clients to discover and connect.

OUR APPROACH

pages, and a streamlined booking flow. To strengthen the brand online, we refreshed the Instagram profile for consistency, created a Facebook business page, and ensured the platforms worked together for future promotions. We also introduced branded business email addresses to elevate professionalism in client communications.

Key Features

• Custom website design & development

• SEO optimization and keyword-rich copywriting

• Service pages for landscaping, hardscapes, water management, and maintenance

• Responsive design for desktop and mobile

• Instagram profile refresh

• Facebook business page creation and integration

• Branded business email setup

THE RESULTS

Hunter Landscapes now ranks at the top of local search results, dramatically improving visibility.

• Hunter Landscapes now ranks at the top of local search results, boosting visibility.

• Clients can easily connect through a professional website, social media, and branded email.

• Engagement and inquiries have increased with SEO optimization and clear calls-to-action.

• The business now presents a cohesive, polished, and professional identity across all touchpoints.

THE IMPACT

Before this project, Hunter Landscapes had little to no digital visibility—searching online for the company returned no meaningful results. Since launching the new website and digital updates, Hunter Landscapes has transformed into a digitally confident brand with the visibility, credibility, and infrastructure needed to thrive in today’s competitive market.

Visit Hunter Landscapes Website: hlandscapes.com

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CHIRINGO

Website Redesign & Digital Refresh

chiringograyton.com

ABOUT

A full-scale website redesign to capture CHIRINGO’s vibrant, coastal spirit and streamline digital operations. This project included a custom site design, POS integration for real-time menu updates, automated hiring workflows, SEO optimization, and mobile-first design—delivering a modern online experience that reflects the restaurant’s energy and connects with both locals and visitors.

THE CHALLENGE

CHIRINGO, a lively beachside restaurant in Grayton Beach, needed a website that captured its fun, coastal vibe while improving functionality. Their previous site was outdated, not mobile-friendly, and didn’t reflect the restaurant’s energy or offerings. With frequent menu updates, seasonal events, and hiring needs, they required a modern digital presence that could grow with them.

OUR APPROACH

Design Happy Boutique partnered with CHIRINGO to transform their digital presence into a tool that works seamlessly for both guests and staff. Our approach included:

• Streamlined UX: Built intuitive navigation for menus, events, and job applications.

• POS Integration: Connected the website to their POS system for automatic menu updates.

• Hiring Portal: Created an automated application and onboarding process.

• SEO & Storytelling: Crafted optimized content to highlight CHIRINGO’s lifestyle and boost search visibility.

• Mobile Optimization: Designed a responsive, mobile-first experience for on-the-go users.

THE RESULTS

A bold, modern website that reflects CHIRINGO’s vibrant brand.

• Increased traffic and engagement through improved SEO and storytelling.

• Simplified hiring process, saving time for staff and management.

• A more consistent digital experience for both locals and visitors.

THE IMPACT

The new CHIRINGO website has become more than just an online presence—it’s a digital hub that matches the restaurant’s energy and improves operations. From boosting visibility to creating an easier guest experience, the redesign positions CHIRINGO as a destination both online and in-person.

Visit CHIRINGO’s Website: chiringograyton.com

Collaborators: Cherrytop Agency · Design Happy Boutique

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