Tania Crawford
LinkedIn Growth Strategy for a Stylist, Coach & Thought Leader
ABOUT
Tania Crawford is more than a hairstylist—she’s a transformational coach, educator, and retreat leader empowering high-achieving women to realign with joy, energy, and purpose. With a growing coaching practice and an undeniable presence, Tania needed a digital platform that could amplify her voice and position her as a thought leader in the beauty and wellness industries. LinkedIn was the ideal stage to elevate her message.
THE CHALLENGE
While Tania’s in-person impact was undeniable, her digital presence told a different story. Her LinkedIn profile lacked clarity, consistency, and visibility—limiting her reach and missing key opportunities to connect with the very women her work could transform. She needed a strategic, emotionally intelligent approach that reflected both her expertise and the depth of her message.
OUR APPROACH
We launched a multi-phased LinkedIn visibility strategy designed to elevate her personal brand, expand her reach, and grow her influence as a coach and educator in the beauty space.
• Profile Overhaul
Rewrote her LinkedIn profile to combine emotional resonance with strategic keywords, a compelling headline, and a clear call to action—positioning Tania as both a mentor and thought leader.
• Visual Identity Refresh
Designed a branded LinkedIn cover and curated her profile visuals to align with her coaching offers, retreat experiences, and leadership role in the beauty industry.
• Content Strategy + Weekly Management
Built a custom content calendar focused on storytelling, community building, and consistent calls to action—amplifying both personal insight and professional credibility.
• Follower Growth Strategy
Implemented outbound engagement tactics, built strategic partnerships with fellow thought leaders and podcast hosts, and consistently engaged in targeted groups to expand visibility.
• Analytics + Iteration
Monitored performance in real time—refining content formats, posting times, and hashtags to boost impressions and drive engagement.
THE RESULTS
• Explosive Growth
• LinkedIn connections grew from 232 to 3,601 in just 12 months—a 1,452% increase
• Followers grew from 274 to 2,990+ within 10 months
• Strategic Expansion of Visibility
• Pages followed: grew from 12 to 55
• Relevant group memberships: increased from 2 to 32 with targeted engagement
• Weekly engagement in key beauty and leadership spaces expanded her reach and influence
• High-Performing Content
• Post impressions jumped over 450% in just one week
• Story-driven posts, retreat updates, and behind-the-scenes content became consistent engagement drivers
• Polls and personal narratives saw the highest audience interaction
THE IMPACT
Tania now has a digital presence that mirrors the depth and power of her in-person work. With a clear voice, elevated visual identity, and a growing platform rooted in connection and purpose, she is positioned as a leader in the beauty and wellness industries—and equipped to continue scaling her impact.