Primetime Medical
Custom Rebrand for a Multi-Venture Entrepreneur
ABOUT
Jessie Lynch is a high-performing entrepreneur and the powerhouse behind multiple ventures in the healthcare and consulting space. As her business portfolio expanded, it became essential for both her personal and professional brands to reflect the credibility, clarity, and elevated presence she brings to every project.
THE CHALLENGE
While Jessie’s reputation and business success spoke for themselves, her existing brand lacked the polish, cohesion, and strategic edge needed to support her next phase of growth. She needed a brand foundation that could scale with her—and speak to both investors and collaborators—without sacrificing authenticity.
OUR APPROACH
We partnered with Jessie to build a bold, strategic brand platform designed for longevity and impact.
Original Primetime Medical Logo Before Rebrand
• Brand Identity for Primetime Medical
Developed a clean, confident new visual identity—logo, color palette, typography, and brand guidelines—that reflect the modern, professional tone of her business.
• LinkedIn Profile Overhaul
Transformed her LinkedIn presence with new messaging, a rewritten About section, and optimized profile elements to position Jessie as a forward-thinking executive and thought leader across industries.
• Personal Brand Design + Strategy
Crafted a complementary visual identity for Jessie’s personal brand to align seamlessly with the Primetime Medical aesthetic.
• Brand Photography Production + Creative Direction
Led full creative direction for a custom brand photoshoot—from mood board and wardrobe planning to schedule, shot list, prop selection, and on-set art direction. The resulting imagery captured Jessie’s confidence, professionalism, and presence across platforms.
• Brand Messaging + Voice
Developed key brand messaging pillars to guide all communications—from social to sales decks—ensuring clarity and consistency across every platform.
• Strategic Brand Blueprint
Delivered a comprehensive brand guide with usage instructions, tone direction, and templates for consistent future application across all ventures.
THE RESULTS
• Elevated Perception & Increased Visibility
Within 60 days of launching the refreshed brand and LinkedIn profile, Jessie’s engagement and inbound opportunities noticeably increased. Her new brand presence positioned her as a leader across both the healthcare and entrepreneurial spaces.
• Cohesive Brand System Across Ventures
The new brand architecture now supports her growing portfolio, allowing each business to shine while maintaining a unified, professional identity.
THE IMPACT
Jessie Lynch now has a cohesive brand platform that supports her credibility, attracts high-level opportunities, and scales seamlessly across her ventures. With a strategic foundation and elevated presence, she’s positioned for continued influence, trust, and growth in the healthcare and consulting industries.