Is It Time to Rebrand? 5 Signs Your Business Has Outgrown Its Branding

Your branding may have served you well when you were just starting—but if your business has evolved and your brand hasn’t, you might be sending mixed signals.Here are five signs it’s time to rebrand—and how to do it strategically.

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What Most Branding Gets Wrong (And How to Do It Right)

Let’s start with the obvious: a logo alone is not your brand. And yet, so many businesses—especially those in early growth or reinvention stages—think that updating a font or refreshing a color palette will magically solve deeper business challenges.

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