Should You Rebrand or Refresh? How to Know the Difference
You’re ready for a change—but do you need a full rebrand, or just a strategic refresh?
Both can be valuable—but they serve different purposes. Here’s how to know what’s right for your business.
You may need a brand refresh if:
Your logo and visuals feel slightly outdated
Your audience has evolved slightly, but not drastically
You’ve made small pivots in your offers
Your brand is still working, but it lacks polish
You may need a full rebrand if:
Your business model, niche, or audience has significantly changed
You’ve never had a real brand strategy in place
You’re attracting the wrong type of client
Your current brand no longer reflects your value
You feel out of alignment with how your brand presents itself
If your brand no longer feels like a reflection of where you’re headed, it’s time to take action. Whether that means a full strategic overhaul or a refined refresh, Design Happy can guide you through the process with clarity and direction.