Howard Group
Comprehensive Website Design & Creation | Brand Strategy
howardgrp.com
ABOUT
Design Happy Boutique partnered with the Howard Group to transform their outdated website into a modern, sophisticated platform that authentically reflects their vision, values, and impact. With 30+ pages of content spanning residential, retail, sustainability, and community initiatives, this project went far beyond a typical corporate site — creating a prestigious digital presence designed to grow with the company.
THE CHALLENGE
Howard Group’s old site lacked sophistication, functionality, and consistent branding. It didn’t capture their role as both developers and community builders, nor did it showcase their breadth of work. They needed a modern platform that told their story with prestige, strengthened credibility, and could evolve with their future growth.
Original Howard Group Website Before Redesign
OUR APPROACH
Discovery & Strategy
We worked closely with leadership team and department heads to define goals and direction. Key steps included:
Building a new sitemap and content hierarchy inspired by national development sites.
Hosting weekly workshops to align on mission, values, and storytelling.
Establishing a visual direction through mood boards, font, color, and imagery preferences.
Design & Development
Rebuilt the website from the ground up with clean navigation, elevated layouts, and SEO integration.
Developed 30+ pages spanning Our Story, Case Studies, News, Accolades, and Sustainability.
Created a scalable platform for long-term growth.
Content & Imagery
Coordinated and directed a professional staff photoshoot, providing each employee with three high-quality headshots for the website and future professional use.
Selected architectural and lifestyle photography to represent projects and community impact.
THE RESULTS
A Modern, Functional Website
The new Howard Group website is a complete transformation — both in scale and sophistication. Visitors now experience:
A prestigious, 30+ page website that tells Howard Group’s full story.
Optimized SEO and scalable structure for long-term visibility.
Professional staff headshots humanize the brand.
Consistent branding and elevated visuals reflect sophistication and community-driven values.
Strengthened Brand Presence
Professional staff headshots present the people behind the projects, reinforcing Howard Group’s approachable, family-based ethos.
Consistent branding and elevated visuals reflect the company’s sophistication and community-driven values.
The website positions Howard Group as a regional leader with national-caliber presence.
Long-Term Growth
A flexible platform built to scale alongside Howard Group’s growth and future projects.
Clear structure for ongoing updates ensures the site remains a living, authentic reflection of the company’s work, history, and values.
THE IMPACT
The redesigned Howard Group website has become more than a digital showcase — it’s a tool for strengthening reputation, visibility, and community connection. The impact includes:
Elevated credibility with a national-caliber digital presence.
Increased visibility through SEO and improved structure.
Employee pride with professional photography.
Community engagement showcased alongside physical developments.
Future readiness with a platform built to evolve.
Visit the Howard Group Website: howardgrp.com