CHIRINGO
Website Redesign & Digital Refresh
chiringograyton.com
ABOUT
A full-scale website redesign to capture CHIRINGO’s vibrant, coastal spirit and streamline digital operations. This project included a custom site design, POS integration for real-time menu updates, automated hiring workflows, SEO optimization, and mobile-first design—delivering a modern online experience that reflects the restaurant’s energy and connects with both locals and visitors.
THE CHALLENGE
CHIRINGO, a lively beachside restaurant in Grayton Beach, needed a website that captured its fun, coastal vibe while improving functionality. Their previous site was outdated, not mobile-friendly, and didn’t reflect the restaurant’s energy or offerings. With frequent menu updates, seasonal events, and hiring needs, they required a modern digital presence that could grow with them.
OUR APPROACH
Design Happy Boutique partnered with CHIRINGO to transform their digital presence into a tool that works seamlessly for both guests and staff. Our approach included:
Streamlined UX: Built intuitive navigation for menus, events, and job applications.
POS Integration: Connected the website to their POS system for automatic menu updates.
Hiring Portal: Created an automated application and onboarding process.
SEO & Storytelling: Crafted optimized content to highlight CHIRINGO’s lifestyle and boost search visibility.
Mobile Optimization: Designed a responsive, mobile-first experience for on-the-go users.
THE RESULTS
A bold, modern website that reflects CHIRINGO’s vibrant brand.
Increased traffic and engagement through improved SEO and storytelling.
Simplified hiring process, saving time for staff and management.
A more consistent digital experience for both locals and visitors.
THE IMPACT
The new CHIRINGO website has become more than just an online presence—it’s a digital hub that matches the restaurant’s energy and improves operations. From boosting visibility to creating an easier guest experience, the redesign positions CHIRINGO as a destination both online and in-person.
Visit CHIRINGO’s Website: chiringograyton.com