6 questions you SHOULD know
when it comes to your brand

 

  1. What do we do? This might seem like a no-brainer, but it's important to have a clear and concise answer to this question.

  2. Who is our audience? Identifying your target audience is key. And don’t just think surface level (that means go deeper than the age group. Who IS your audience?).

  3. How are we unique? This question focuses on your distinctive approach and methodology you use to deliver your products or services.

  4. What motivates you to do what you do? This is where your brand purpose comes in. What motivates you to get up in the morning and do this everyday? Let your passion shine through in your strategy.

  5. What is special about our business? This question is asking what are your brand's values and personality. Consider your brand voice, tone, and visual identity, and how they all work together to create a unique and memorable brand experience.

  6. How do we tell people about it? Last but not least, your brand strategy should include a plan for how you will communicate your message to your audience.

Answering these six questions will help you develop a strong brand that sets you apart from the competition and resonates with your target audience.

So take some time to reflect on these questions and start crafting a brand that truly represents who you are and what you stand for.

Ready to take your brand to the next level?

Let’s chat!